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suprotni kod

Prema Stjuartu Halu, to je ideološki kod u kom čitalac, čiji društveni kontekst je takav da je on u odnosu koji je suprotan dominantnom kodu, razume šta je željeni efekat teksta ali ne deli tekstualni kod i odbacuje tekst, što dovodi do stvaranja alternativnog ideološkog koda.

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Part of Speech: noun
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Blossary: Semiotics
Industry/Domain: Language
Category: General language
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