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Komunikacija

The process of dissemination of information to establish shared meaning between the sender and the receiver.

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Neverbalna komunikacija
Advertising; Marketing communications

The process of ensuring the transmission of a message without the use of words or language.

Marketing komunikacija
Advertising; Marketing communications

The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.

sinhronizovana komunikacija
Education; Teaching

Komunikacija koja se odvija u stvarnom vremenu između učesnika koji mogu, ali i ne moraju da budu na istoj lokaciji. Suprotno asinhronizovanoj komunikaciji.

neverbalna komunikacija
Sociology; General sociology

Slanje poruka putem korištenja poza, izraza lica i gesti.

neverbalna komunikacija
Anthropology; Cultural anthropology

Različiti načini na koje ljudi šalju i primaju poruke bez korištenja riječi (npr. gestikulacija, izrazi lica, dodir).

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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