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Primalac, recipijent

The target audience for whom a communications message is intended.

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In medicine, a person who receives blood, cells, tissue, or an organ from another person, such as in a blood transfusion or an organ transplant.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The promotion of its products or services by one company to another.

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A grouping of consumers based on the specific benefits they desire from a product.

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