mbulim

mbulim

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The identification of the specific goals which advertising is designed to fulfil.

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The shared values, beliefs and behaviours of a society.

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