Kreativna strategija

Kreativna strategija

The identification of the specific goals which advertising is designed to fulfil.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Acronym-Abbreviation:

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Strategija

Advertising; Marketing communications

The determination of the longerterm goals and targets.

kreativna parfumerija

Personal care products; Perfume

Proces otkrivanja ili stvaranje novih kombinacija i parfema, za razliku od kopiranja parfema ili rekonstrukcije prirodnog podrijetla mirisnih materijala.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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