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Difuziona teorija
A theory stating consumers will adopt new products in the following different waves: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 percent), and laggards (16 percent).
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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