Korporativna strategija

Korporativna strategija

The determination and definition of the long-term goals of an organization.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Acronym-Abbreviation:

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Related terms

Strategija

Advertising; Marketing communications

The determination of the longerterm goals and targets.

Korporativna socijalna odgovornost (CSR)

Business services; Marketing

A company's commitment to conduct its business in an ethical manner, promote community growth and engage in environmentally safe programs over short term profit needs.

Konkurentska strategija

Business services; Marketing

A plan from which a company will devise a method to compete against its competitors.

Emotivna strategija

Advertising; Marketing communications

The identification of non-rational stimuli as the basis for an advertising campaign.

Marketing strategija

Advertising; Marketing communications

Specific plans of action for the achievement of designated marketing objectives.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.