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Модел „внимание, интерес, желба и акција“

A model of personal selling subsequently used to explain the process of advertising.

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корпоративен идентитет
Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари
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A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање
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Создавањето на разбирање за производот, услугата, предметот или лицето.

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The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

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The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија
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МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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