планирање

планирање

The process of anticipating the future, establishing goals and objectives.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Related terms

планирање ресурса

Business services; Project management

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планирање процеса

Business services; Project management

Those processes performed to define and mature the project scope, develop the project management plan, and identify and schedule the project activities that occur within the ...

планирање квалитета

Business services; Project management

The process of identifying which quality standards are relevant to the project and determining how to satisfy them.

медијско планирање

Advertising; Marketing communications

The process of determining the means by which an advertising message will be communicated to a defined audience.

стратешко планирање

Business services; Human resources

The process of identifying an organization's long-term goals and objectives and then determining the best approach for achieving those goals and objectives.

импулсивна куповина

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција

Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

интерне базе података

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

учење

Advertising; Marketing communications

The process of change to an individual’s behaviour resulting from experience.

начин живота

Advertising; Marketing communications

The way in which a person lives, identified by his activities, interests and opinions.

истраживање тржишта

Advertising; Marketing communications

The gathering and assessment of data and other information.

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