Lego, whose trademark is in fact LEGO, is a popular brand of construction toys manufactured by The Lego Group; a private company based in Denmark. Lego consists of colourful interlocking plastic bricks with accompanying accessories that can be taken apart and put back together in infinite combinations to make various objects such as vehicles, buildings and even people.

Lego first began manufacturing its flagship product in 1949,but has since acquired a global following which has even led to the creation of its own Lego-branded theme parks.