Multinacionalni proizvodi

Multinacionalni proizvodi

Products that are believed to be suitable for international markets.

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Industry/Domain: Business services
Category: Marketing
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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

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Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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