Životni ciklus proizvoda

Životni ciklus proizvoda

A cycle that all products follow from introduction, growth, maturity and decline. It is possible however, for a product to be reborn and delay decline if a new use is discovered.

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Industry/Domain: Business services
Category: Marketing
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Related terms

životni ciklus proizvoda

Professional careers; Sales

A concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, ...

životni ciklus

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A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.

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Business services; Marketing

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Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

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Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.